Graham & Natalie Ladyman
Managing Directors
After years of operating and consulting for bookshops across WA, Graham and Natalie have yearned to assist authors to be able to record, share and tell their own stories. Graham's background is in Anthropology, with Natalie's in teaching - together, helping authors to view publishing as a business. They are passionate about expanding and growing Pickawoowoo's impressive legacy of 15+ awards in the area of publishing and small business operation.
Laila Savolainent
Illustrator/Cover Art
Laila illustration style is wide and varied. Even though she is known internationally for her vivid colour and expressive work, her portfolio is full of images rendered in black and white, both simple and detailed. She uses traditional materials such as paints and pencils and also has a strong digital palette, including a blend of photography and brushwork. She has a keen appreciation and understanding of the needs individual authors have when bringing their work to life in a way that will reflect them and what they are expressing to the world. Laila is also a published author and illustrator. She understands some authors have strong ideas on what they would like to see as their book covers and/or interiors, whereas others do not. Her flexibility in styles has been a blessing to enable the creation of illustrations for the individual, even if they originally had not seen what it was they needed within the images.
Eddie Albrecht
Editor
Eddie has been a journalist for more than 24 years with Perth's metropolitan daily newspaper, The West Australian. During this time he covered most aspects of newspaper production from reporting to sub-editing, and editing. For the past 20 years he has concentrated on production - editing copy, writing headlines, copy tasting, page layout, photo selection and cropping, and caption writing. Eddie has an Honours degree in Classics and Ancient History (University of Western Australia), worked at The West Australian from 1989-2013 and recently completed a stint at independent suburban newspaper the Fremantle Herald. He is a prolific editor of websites and self published authors' work. He has a great respect for the written word, knowing it can convey accurately or describe precisely any emotion or event, and looks forward to using his skills to achieve this for prospective authors.
Production Team
In the book design profession, most projects are too large to be completed by just one person effectively. Because of this, each creative business strives to develop a culture that fosters effective teamwork and a professional team.
Our production team (creative team) are a group of individuals / organisations that were hand selected based on their industry experience and professionalism. They come together to create imaginative, original work as and when required. Each team member has been with Pickawoowoo for a minimum of 5-8 years. They are creative specialists in their field whether it be Cover Designer, Interior Formatter, Photographer, PDF specialist, Photoshop Expert, Digital Imagery Artist and more. The hub of Pickawoowoo's organisation is run through Teamwork Projects which ensures our creative team complete a set of shared book objectives and produce a measurable result within a predetermined amount of time. Good management with a great team.
The exact size of each team per project is determined by the number of separate skill sets required. On a large book project, there will be a core team that is augmented by other players on an as-needed basis. Usually around five and seven people involved. However the core team for a book project will be composed primarily of Pickawoowoo staff who work in close collaboration with the author, functioning more like a partner than a service delivery outfit.
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